B2B software for brokerages
Everything an agent needs to find, win, and keep clients.
Model gives any brokerage Compass-caliber client tools — live MLS search, shared collections, a conversation on every listing, smart tours, a real CRM, CMA, and compliance — white-labeled to your brand and domain, without lock-in.
- Your brand
- Logo, colors, and your own domain — not theirs.
- Your brokerage
- Compete and recruit on technology, no lock-in.
- Your clients
- A premium branded portal behind a login gate.
The national platforms hand agents great tools — and keep the brand.
Their technology recruits agents away from smaller brokerages, at the cost of your identity and heavy lock-in. We flip that: the same caliber of tools, branded as you, on your domain — so any brokerage can compete.
Nine pillars. One workspace.
Everything an agent needs — in one branded place.
No tab-switching between six tools. Everything hangs off the deal, so your client sees one calm, premium experience.
Per-property conversations
A real-time thread on every listing — you and every client on the deal, in one branded place.
Collections & client portal
Curated and live-search lists you and your client build together, in a portal branded as you.
Live MLS search
The full data-driven filter set on a map — plus your own listings and off-MLS Model Exclusives.
Smart tours
Drag-to-order stops on 15-minute windows with live drive times, and a clean itinerary for your client.
CRM & pipeline
People and organizations, lead-source attribution, and a pipeline from Active to Under Contract to Closed.
Tasks & action plans
Recurring tasks and event-triggered workflows that stamp out every step of a deal, pre-dated and linked.
Documents & e-sign
Categorized, permissioned documents with signature requests built in — represented and contract forms.
Branded CMA
Comparables with guided line-item adjustments and a client report you share by portal, text, or PDF.
Compliance
Requirement templates per deal type, per-deal tracking, deadlines, and a full, permanent audit trail.
Built in · switching on after the beta
Online presence
Keywords, local map grid, reviews, YouTube, and AI-search visibility — with content attributed to real buyers.
Market intelligence
Permits, rezoning, civic agendas, and development news on a map — every signal cited to its public source.
Compare
The same caliber of tools — branded as you, without lock-in.
The national platforms give agents great tools at the cost of your brand, and their technology recruits your agents away. Model flips that.
| Model | National platforms | |
|---|---|---|
| Compass-caliber client tools (search, tours, CRM, CMA) | ||
| Your brand on every screen | Theirs, not yours | |
| Your own domain | ||
| White-labeled per brokerage | ||
| No data lock-in | Heavy lock-in | |
| Recruits your agents away with their tech |
Pricing
Free during the beta. No credit card.
Everyone in the program is covered while we build alongside you. Pricing tiers come later — and you’ll know well before anything changes.
Beta
Everything in Model, on us, for early brokerages.
- Every feature — all nine pillars
- Unlimited agents and clients
- Your brand, colors, and domain
- Live MLS search (your market)
- White-glove onboarding from a founder
About
Built by a broker and an engineer.
Model comes from a working DFW broker and a software engineer who got tired of watching the national platforms recruit agents away with technology — at the cost of the brokerage’s own brand.
So we built the other way around: the same caliber of client tools, branded as you, on yourdomain, with no lock-in. Every feature is shaped by real deals in a real market, not a roadmap deck.
Support
Book a demo or talk to sales.
Tell us about your brokerage and we’ll show you exactly how it would look branded as you — and answer anything about the beta. A founder responds personally.
- • See your brand, colors, and domain on a live workspace
- • Walk your real market’s MLS data
- • Bring your toughest workflow question
FAQ
Questions, answered.
- Is Model a public listings site?
- No. Model is B2B software sold to brokerages and agents — a branded, login-gated client-collaboration workspace, not a consumer real-estate portal.
- Does it replace our public website?
- No. You keep your own marketing site and SEO. Model lives on a subdomain or at ourapp.com/your-org, and you can later bring your own custom domain.
- Do we need a credit card to start?
- No. Billing is off during the beta — everyone in the program is covered, so no payment details are required.
- Where does the listing data come from?
- Live MLS data through your broker’s feed (NTREIS first in DFW), mirrored into your workspace behind the login gate. Additional markets are added as new feed adapters.
- Can our agents keep their own clients private?
- Yes. Agents see only their own clients; the broker sees the whole brokerage. Co-agents get exactly the access you grant per deal.